Overview

Benchmark Performance: Compare your performance against the aggregate market in any location you're operating.

Identify Issues: Spot market and internal issues specific to certain seasons.

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 Getting Started

1. Begin in the Filter: Start by selecting the appropriate filter options.

2. Choose a Market: Use the modal to select the market you want to research.

3. Select Dates: Choose the dates for your analysis. The report defaults to best practice dates, typically set to the current year as of today. You can also use custom dates and define specific seasons.

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 Customization Options

Custom Dates & Seasons: Tailor your report to compare specific periods that matter to your business.‍

Apples to Apples Comparison: The market aggregate matches your segment selection (i.e, 4 Bedroom Houses).

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 Key Performance Indicators (KPIs)

Adjusted Paid Occupancy (APO): Determine if your occupancy rates are up, down, or on par with the market.

 Question to Ask: Am I up, down, or on par with the market’s Adjusted Paid Occupancy?

Average Daily Rate (ADR): Evaluate if your pricing strategy affects your occupancy rates.

Question to Ask: Are my rates the reason for my current APO compared to the market? Should I raise or lower my rates?

Adjusted Revenue Per Available Rental (RevPAR): Analyze if your rates and occupancy balance each other effectively.

Question to Ask: Do my current rates and occupancy balance each other?

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Summary

1. Select Filter Options: Begin by choosing the filters relevant to your market.

2. Research Market: Select the market and date ranges for detailed analysis.

3. Customize Dates: Use default or custom date ranges to fit your specific needs.

4. Analyze KPIs: Focus on APO, ADR, and RevPAR to gain insights into your performance relative to the market.

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